Tifton, Ga., boasts a sister-city relationship with Linyi as a result of a delegation that traveled to the south Georgia city in 2010. That’s an awfully big population to ignore," he said. Audrain also believes in the opportunity China represents, with an estimated 200 million people set to enter the middle class in the coming decades. "We are basically reversing the business model,” Mr. Now, with the backing of an increasingly assertive Linyi city government and with China’s rising income levels, products are flowing in the opposite direction. “No one has ever, ever gone out there and said, ‘You come, you put up an exhibit and we will guarantee you that you will get orders,’” he said.īut he and Steven Wissinger, a Shenzhen-based businessman who previously worked in Atlanta, trust their two long-time Chinese business partners, with whom they worked for 25 years bringing Chinese products to the United States. John Burke, who represents B1GTC in the United States out of Boca Raton, Fla., said guaranteeing sales at a wholesale market is unprecedented in the industry. Now on site are an apparel mart with mostly Italian goods and a food mart where you can find diverse products like Italian pasta and Louisiana hot sauce. Georgians might be interested to note that it's not too far from Qingdao, a key tourism and economic hub that is home to the state's new trade office in China.ī1GTC is close to finishing up a buildout of its first four exhibition buildings, including one that is entirely devoted to Korean products. It also sits on a high-speed rail line and has an inland port that can clear shipments through customs.
With more than 10 million people, Linyi is located one hour by plane from Beijing and close to four major ports. He said 400,000 wholesalers trade in the city every day.
Audrain, who just returned from the city a few weeks ago. Linyi, located in China’s Shandong province, is a major wholesale center for China, with "acres and acres” of buildings showcasing a variety of consumer goods from household products to auto parts, said Mr.
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Audrain’s firm will also advise B1GTC on how to put on trade shows and organize exhibition spaces. "We believe this model will remove the fear and the risk to a large degree so they feel more comfortable about trying it.” Even those that do want to export are fearful of China and Asia in general because it’s challenging and it’s the unknown,” he told Global Atlanta. "The vast majority of American companies don’t export anyway. Audrain, a Manhattan-born American who retains a British accent acquired while growing up in the channel islands of the United Kingdom. This low-risk model could help some American firms overcome their fear of exporting, said Mr. With its model, exhibitors will pay a nominal fee for the space, but the exposition center is financially guaranteeing that sales will be generated. The “holy grail” in this industry, he said, is going beyond showcasing products to generating real business for clients. Audrain saw many trade-show participants in China leave frustrated because they didn’t know how to take the next steps after making contacts.
Audrain told Global Atlanta.Īn industry veteran who organized major shows while working for MesseFrankfurt across the U.S. "It’s all about sales and introducing manufacturers to the distribution channel,” Mr. Exposition Development Company Inc., or ExpoDevCo, is working with Business One Global Trade Center, which is developing up to 7 million square feet of exposition space in Linyi, China, to provide “storefronts” for products from all over the world.īut B1GTC is more than a landlord renting out floor space, said David Audrain, president and CEO of ExpoDevCo.
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